My approach to brand and product design is centered around the values of collaboration, kindness, and commitment to my clients and team members, in order to serve people.

I believe that the best work is created through a collaborative effort that involves active listening, open communication, and a willingness to incorporate diverse perspectives.

Design thinking is integral to my work process, approaching each project with a human-centered perspective. Placing the needs and experiences of the end-user at the forefront of my design process, resulting in solutions that are both beautiful and user-friendly.

Beyond my design-related pursuits, you might find me spending time with my dog, engaging in outdoor activities like hiking a nearby trail and cycling a local bike route, and maintaining my physical and mental health through fitness and meditation. I also enjoy traveling when possible and currently learning the Swedish language.

You can find me on LinkedIn or send me a message.

The value I can add to your projects.

DESIGN STRATEGY

Every great design begins with a great story and knowing who you’re trying to reach. Every project requires data and client feedback that informs every project.

Design strategy and consulting – Providing guidance for your design project by bringing strong design standards and user experience best practices. Guiding and implementing visual design guidelines and working to ensure brand consistency. 

PROCESS

Every client and every project is unique. My process provides the clarity and foundations required of strong design—while being flexible enough to meet clients where they are. It's my belief that the best way to get to the best result is by:

  • Revealing the problem

  • Discovering the user’s needs

  • Developing a solution through close collaboration and design iterations

  • Testing the experience without bias.

ROLES & RESPONSIBILITIES

User experience and user interface design:

  • User research, personas, journey maps

  • Wireframes, interactive prototypes, user flows, information architecture

  • High-fidelity UI mockups, responsive design mockups

  • Style guide/UI design system

  • Design specifications, design assets

  • Usability testing

  • Design presentations

UX UI Design, Product Design, Creative Direction

Brand identity design:

  • Logo, tagline/slogan

  • Brand guidelines/style guides

  • Typography, color palette, iconography

  • Web/mobile app design

  • Social media and email campaigns

  • Advertising collateral

  • Brand photography/videography

  • Brand voice guidelines

  • Jennie is the one who I can always trust to make sure every deliverable is thoroughly completed at the highest level. Her skillset is dynamic and includes leading designers from an idea to concept to product. She is a great teammate who is willing to see other's opinions and is constantly working to understand how to elicit open feedback from others. Jennie is very skilled with UI and has strengthened her skills with UX to become a very talented Product Designer. She can take a disorganized idea and turn it into an attractive and well thought out design. Jennie can adapt to teams with many different backgrounds, various cultures, and dynamic backgrounds.

    Drew B., PsyD., Chief Creative Officer

  • Jennie is an amazing designer and one of the best designers I have worked with. She took everything we talked about into account and created the ideal logo for our startup. The logo is more than what I expected, beautifully created and projects the personality and energy of the business perfectly. On top of that, Jennie was professional, quick to respond and an absolute joy to work with.

    Jackie M., Co-Founder of ON COURSE

  • Jennie Mason is a creative, talented, world-class graphic designer. She possesses an unending arsenal of both print and digital design skills that have continually wowed our clients as well as garnered international awards. She's always open to learning new techniques, discussing new trends, and continually improving her skillset. Additionally, Jennie is a delight to work with! She is always positive, professional, and pleasant. I could not recommend Jennie more highly and have thoroughly enjoyed managing and collaborating with her over the past several years.

    Jamie R., Creative Director

  • In fewer than 2 years, Jennie's advanced design expertise and execution has helped CSG and our marketing team win new marketing contracts in California, renewed marketing contracts for 2015, consistently positive feedback from clients and multiple design awards. She is a teammate 100%, working for the benefit of all, and constantly brings new design innovations to our marketing strategies. I love working with Jennie!

    Stephanie G., Project Manager

  • I thoroughly enjoyed working with Jennie. We had some challenging projects and tight deadlines and Jennie was always on board to tackle anything. She is talented, fun, tough... and I would love to be able to work with her again.

    Olga K., Project Manager

  • Jennie has an adaptable, imaginative eye, capturing just the right aesthetic no matter the company nor the industry. Her meticulous attention to detail is hard not to notice. She is always a pleasure to work with, taking maddening deadlines and unreasonable demands in stride, almost always with a smile! Jennie is an asset to any creative team!

    Jennifer P. C., Copy Writer

  • Jennie is so good! She designed my first website for barre3.com which I continued to get compliments on several years later. She worked really well with me to bring my brand to life in a hip, forward thinking, and design savvy way. She is the real deal. I HIGHLY recommend her.

    Sadie L., Co-Founder of Barre 3