THE PROBLEM

Willow produces hands-free breast pumps, distinguished by their unique feature of everything working inside the pump and mom's bra, without external tubes, cords, or dangling bottles. They were ready to redesign their Help Center website as it had become outdated. Additionally, they were preparing to introduce new products while undergoing a rebranding process. The challenge was to design a site that aligned with the rebranding efforts and anticipated the direction the company was heading. The scope of work included a responsive interactive Troubleshooting Check Assembly session and Help website.

The Help Center site was launched a few months after I finished my contract. The branding actually took a little different direction. It still fits, but could use a few small updates on colors and fonts. The translation from design handoff to development was a little rough and I was not able to review it to ensure quality as I would prefer after it launched. I was able to have a short call with the

MY ROLE

I was hired as a senior visual designer to redesign the Willow Help Center. Throughout the project, I collaborated with the Creative Director, Senior Visual Designer, and Project Management on creative issues. I also worked closely with the Head of Mom Experience, Technical Program Manager, and Developer to ensure a seamless user experience design. My responsibilities included ideating concepts in conjunction with their experience and existing user data, presenting regularly to the leadership team, and delivering final assets for production.

MY PROCESS

Information architecture, Wireframing, Prototyping, User Testing